BEHIND THE BRAND

A little explanation about our vision.

OUR PURPOSE

We are dedicated to fostering an inclusive environment in which individuals feel comfortable expressing themselves without any fear of judgment. the brand is built on the principle of bold self-expression, reflected in both our concept and designs. our goal is for our customers to not only appreciate the aesthetic of our garments, but to also feel confident and empowered when wearing them.

WHO IS BEHIND THE BRAND?

In 2022, my passion for fashion collided with a growing love for streetwear particularly, sparking the idea of my own clothing brand.

At that time, I had already wrapped up my bachelor's in management. I chose to take a break, working for a year to collect some money. Fuelled by enthusiasm, I rushed into starting the brand.

Fast forward, and I'm now on the home stretch of my master's in marketing—a deliberate choice to align my studies with the heart of core memory.

I'll be real with you — the initial rush was more impulse than strategy. It wasn't until 2023 that I truly began taking my brand seriously seriously. Achieving a milestone with over 100 official website orders that same year was a moment of immense joy.

Now, I find myself more committed than ever to the soul of this brand. I'm still in my 20s, still figuring it out, but with each stitch and design, the goal remains clear: to grow core memory not just in Portugal but across the globe.

My vision is to transform core memory into a tangible reality, a creation that not only resonates with you but extends its impact far beyond the fabric.

So, I invite you to join the movement, embark on this journey with me and embrace the design on the back of these amazing pieces.

BUILT ON THE PRINCIPLE OF BOLD SELF-EXPRESSION.