BEHIND THE BRAND
A little explanation about our vision.
OUR PURPOSE
At Core Memory, beyond all purposes and clichés, our mission is simple: to create clothes that embody the ideals of minimalism and aesthetics. But above all, we design pieces that we, as the creators, genuinely love. Clothes we would choose to wear every single day, above any other brand, and we want you to have that same feeling. It's not just about fashion, it's about crafting pieces that make us feel confident, unique, and true to ourselves, ready to stand out from the crowd.
WHO IS BEHIND THE BRAND?
In 2022, my passion for fashion collided with a growing love for streetwear particularly, sparking the idea of my own clothing brand.
At that time, I had already wrapped up my bachelor's in management. I chose to take a break, working for a year to collect some money. Fuelled by enthusiasm, I rushed into starting the brand.
Fast forward, and I'm now on the home stretch of my master's in marketing—a deliberate choice to align my studies with the heart of core memory.
I'll be real with you — the initial rush was more impulse than strategy. It wasn't until 2023 that I truly began taking my brand seriously seriously. Achieving a milestone with over 100 official website orders that same year was a moment of immense joy.
Now, I find myself more committed than ever to the soul of this brand. I'm still in my 20s, still figuring it out, but with each stitch and design, the goal remains clear: to grow core memory not just in Portugal but across the globe.
My vision is to transform core memory into a tangible reality, a creation that not only resonates with you but extends its impact far beyond the fabric.
So, I invite you to join the movement, embark on this journey with me and embrace the design on the back of these amazing pieces.
BUILT ON THE PRINCIPLE OF BOLD SELF-EXPRESSION.